Sierra Kostick is the Account Manager at Cavalry Strategies where she interfaces with clients, manages daily operations and oversees content creation. She is an expert in generating earned media for clients and tracking the media coverage of an issue, a spokesperson or an earned media campaign. Sierra also helped oversee the Safety Net Hospital Alliance’s rebranding effort to protect hospital funding, which led to the creation of the “Critical Care Fund.” She has also managed dozens of other corporate and non-profit organization’s campaigns since starting work at Cavalry Strategies in January 2020. Sierra has a bachelor’s degree from Florida State University. She lives in Tallahassee, Florida with her husband and two sons.